MM1111 - DESIGN LAYOUT AiCASD Summer 2007 Instructor: Laura Cesari Contact: lcesari@aii.edu OR laura.cesari@gmail.com Week 9: Topics: Package Design: Unity and Variance Lab / In-class activity: Practical Exam: Web Graphic Files Work due this week: Music Client: 2 more page designs Homework for next week: Music Package: Rough Draft Project 9: Jewel Case Design, Rough Draft (2 surfaces) Due week 10, beginning of class. Develop a Jewel Case Package Design for your client's CD. Unity and Variance: There are 5 different surfaces that need to be designed - they should all have a consistent style that matches your client's aesthetic, and they should be unique enough that the design is not boring: it's recommended to use the same image only twice, not more. Unity: All surfaces of the Package should look like they belong together. Use a similar style and mood across all surfaces: similar color palette, fonts, alignment, and spacing. Variance: Use different imagery on the different surfaces: use an image only twice, not more. If all surfaces have the same imagery, the package ends up being very boring. For the Rough Draft, Choose TWO of the following surfaces: (All are due week 11 – for week 10, choose 2 of these) 1) Front Cover Download Template Include the name of the musician or band, album title, and imagery relating to the theme. 2) Insert Download Template Back-side of the front cover – faces the disc when you open the case 3) Disc Label Download Template The round label that sticks to the disc itself. Include the name of your client and the name of the album. 4) Drop Tray Download Tempalte The Drop Tray is the artwork that sits behind the disc. You will see only part of it when the disc is in the Jewel Case. The Drop Tray also includes the graphics visible in the "Clear Area" near the left-spine of the Jewel Case. 5) Back Cover Download Template The Back Cover and Spines of the Jewel Case. Include a listing of the album tracks. Format: - Digital Files of 2 Jewel Case Surfaces (.pdf or .jpg format) Grading: 10 points total Surface 1 (5pts): __ Required details are present, all text is legible. __ Layout: Design follows a consistent grid, spacing, and alignment scheme. __ Emphasis & Imagery are relevant to the theme of the client. __ Color Scheme & Typography are relevant to the theme of the client. __ Unity: Style is consistent with the other surfaces of the package. Surface 2 (5pts): __ Required details are present, all text is legible. __ Layout: Design follows a consistent grid, spacing, and alignment scheme. __ Emphasis & Imagery are relevant to the theme of the client. __ Color Scheme & Typography are relevant to the theme of the client. __ Unity: Style is consistent with the other surfaces of the package. __ Total out of 10 points

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