MM1111 - DESIGN LAYOUT AiCASD Summer 2007 Instructor: Laura Cesari Contact: lcesari@aii.edu OR laura.cesari@gmail.com Week 3: Topics: Mathematical Layout Principles, Archetypal Layout Schemes Lab / In-class activity: Creating a Series of Compositions, Navigation Schemes Work due this week: Corporate Client Analysis & 1 Complete Design Composition Homework for next week: Corporate Client: 2 Alternate Designs Link: Lorem Ipsum Dummy Text Assignment #3: Corporate Client - 2 More Design Compositions Imagine that your Corporate Client likes your first Design and they would like to see what other options you can present to them. They have asked you to create 2 other versions of the design, so that they can present them to the Board of Directors, who will choose one of the three for the final design. This process is called creating "Comps" (short for "Complete" designs, or design "Compositions"). Clients will often ask for a Series of Comps: a number of different designs showing various options for layout, color, imagery, etc. The Designer presents the Series of Comps to the Client, and the client will choose a favorite, or sometimes they will want to combine elements from 2 of the comps to create a new design. The process opens a dialogue about the design, and lets the Designer and the Client communicate about the project and ensure that the client is getting what they want. Assignment: Create 2 More Comps for your Corporate Client's site. - Use 2 different Layouts - Use 2 different Color Schemes - Use different Imagery on each design (photos and artwork) - You may use the same Company Logo in both designs - Turn in your work as .JPG, .PNG, or .PDF files. Content: Include the following: - Company Name and Logo - Imagery relating to the company's theme (Graphics, Photos, or both). - Navigation Menu with at least 5 navigation categories. - Text: Company Mission Statement, Slogan, News, or Welcome Message. Style Guidelines: "Corporate Minimal" 1) Color: Subdued, minimal color palette: - White and Gray with Dark or Pastel accent color - Minimal use of Saturated Bright colors - Main Information Area should have a white or light-colored background 2) Fonts: Simple, legible fonts: - Classic or Minimalist fonts for Large Text in Header & Titles. - Simple, Legible font for small print content. - Dark text on light background for small print content. 3) Shapes: Linear, Clean and Simple - Rectangular shapes, right angles. - Thin, simple, elegant lines. - No curves, or minimal use of curve: smooth, regular curves or round edges. 4) Accessibility: All users - Site should be maximum of 800 pixels wide - Display your site in a "browser chrome" border Grading: 10 points total Design Composition #2 __ Emphasis: Site has a relevant "first read" that draws your attention __ Imagery is relevant to company theme __ Linear Grid, Simple Shapes __ Subdued, Minimal Color Palette __ Fonts: Classic, Minimal, Legible Design Composition #3 __ Emphasis: Site has a relevant "first read" that draws your attention __ Imagery is relevant to company theme __ Linear Grid, Simple Shapes __ Subdued, Minimal Color Palette __ Fonts: Classic, Minimal, Legible __ Total out of 10 points

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