MM1111 - DESIGN LAYOUT
AiCASD
Summer 2007
Instructor: Laura Cesari
Contact: lcesari@aii.edu OR laura.cesari@gmail.com


Week 1:

Topics: Using School Resources, Review of Design Fundamentals
Lab / In-class activity: Fundamentals of Design (on the Web)
Homework for next week: Site Design Analysis

Image Resources:
Corbis Educational Image Bank, iStockPhoto

Web Design Inspriation:
Design Interact Site of the Week, Digital Thread, Webby Awards,
Smashing Magazine Design Showcase: Beautiful, Simple, Fresh & Clean, Dark.


Assignment #1: Site Analysis: (10pts total)
Due at the beginning of class week 2.

1) Conduct a web search for the site category given to you in class: (2pts)
- Find 3 "good" examples: well-designed sites following fundamental design concepts.
- Find 3 "bad" examples: poorly-designed sites NOT following fundamental design concepts.

2) For each example, write a short paragraph (3-5 sentences): (6pts)
- Explain why each good design is successful - mention at least 3 design concepts.
- Explain why each poor design failed - mention at least 3 design concepts.
- Use clear, specific language to construct complete, coherent sentences.

Consider the following fundamental design concepts:
Principles: Unity, Emphasis, Hierarchy, Balance, Alignment, Contrast, Rhythm
Elements: Line, Shape, Color, Value, Texture, Size, Space.

3) Include: (2pts)
- 1 Screenshot of each site.
- Digital text document (word file) with links to each site.

*Taking a screenshot:
- MAC: Apple + Shift + 4
(drag crosshairs around desired area, screenshot will appear on the desktop)

- PC: Alt + PrtScn
(copies the current screen to the clipboard, paste into word or photoshop)


Grading: 10 points total

1) Collecting Examples: (2pts)
__ 3 Good Sites (screenshots)
__ 3 Bad Sites (screenshots)

2) Written Analysis: 3-5 sentences analyzing each design (6pts)
__ Good Design #1 is analyzed clearly, using appropriate design terms.
__ Good Design #2 is analyzed clearly, using appropriate design terms.
__ Good Design #3 is analyzed clearly, using appropriate design terms.
__ Bad Design #1 is analyzed clearly, using appropriate design terms.
__ Bad Design #2 is analyzed clearly, using appropriate design terms.
__ Bad Design #3 is analyzed clearly, using appropriate design terms.

3) Format: (2pts)
__ 1 Screenshot and 1 Printout of Each Site
__ Digital text document (word file) with links to each site


__ Total out of 10 points
Week 1 - (July.12-13)

Week 2 - (July.19-20)

Week 3 - (July.26-27)

Week 4 - (Aug.2-3)

Week 5 - (Aug.9-10)

Week 6 - (Aug.16-17)

Week 7 - (Aug.23-24)

Week 8 - (Aug.30-31)

Week 9 - (Sept.6-7)

Week 10 - (Sept.13-14)

Week 11 - (Sept.20-21)